More Sales

Clinch more sales in less steps!

Clinch is a proprietary automated solution for insurers that delivers:

• higher response rates

• faster speed to market

• a lower combined operating ratio

This proven system has helped clients deliver response rates 10x higher than their current process––at half of the cost!

Clinch helps you acquire new customers from old quote and lapsed policyholders’ data by enriching outdated application information.

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Proven to boost response rates by over 1,000%!

• Significantly improves targeting

• Allows testing of technical and demand pricing

• Delivers better segmentation strategies

Clinch automates the processing and decisioning

of records daily, weekly or monthly, depending on volumes/frequency requirements, which allows you to reach the right customers at the right time.

Efficient:

Proven to efficiently generate new business from lapsed policyholders and previous quotes through a single direct mail or email campaign.

Flexible:

Enables testing technical and demand pricing based on customer events and likely customer profitability.

Affordable:

Significantly reduces core operating expenses and increase yields by driving substantially higher response rates.

Less Steps

Clinch’s automated bots present the data to your decision engine and collect the necessary policy data to provide an indicative quote to the prospect, which eliminates traditional two-stage marketing.

• Easily integrates with any legacy system with no elaborate setup

• Significantly reduces time-to-market

• Delivers the indicative quote data to our lettershop where a custom designed direct mail package is produced and mailed

• Optional email platform (if email addresses are present on the customer record)

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Data Enhancement

Clinch works by segmenting and processing data—in conjunction with your current technology—to automate business and IT processes, streamline execution and time-to-market, and maximize your ROI.

Turn Key Solution

• Quote Generation

• List Processing

• Creative Development

• Message Development

• Testing: Experimental Design (Offer and Sequence Testing)

• Print and Production

• Channel Fulfillment/Delivery

Proven Results

Situation:

The client had an extensive database of names that had previously quoted with them or had let their policy lapse. The data set was very robust and prime for a direct response program, but the client had no ability to generate an indicative quote and deliver a one-stage solicitation in an effort to re-win the customer. Their current process was a traditional two-stage program which was only generating subpar results.

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Solution:

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Result:

This initiative was one of the major drivers of account growth for the Home and Motor insurance product. The previous two-stage process yielded a 1% response rate and this streamlined one-stage process generated a 10% response rate.

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About Us

Creative Solutions International is an information-based direct response advertising agency offering intelligent marketing solutions to companies worldwide. We combine dynamic client-side experience with cutting-edge agency services resulting in innovative, results-oriented strategies from people who know what's important to you.

Because Creative Solutions' team members come from within one of the most sophisticated direct marketing sectors — the financial services industry — we understand the pressures facing our clients. One of our biggest strengths is our ability to provide a consultative approach that delivers results.

Our focus is to develop appropriate, results-oriented strategies that increase response, decrease marketing costs, and deliver solid return on investment.

Creative Solutions has the depth of experience and range of services to fully support our clients' marketing targets. From strategy to list procurement and creative execution to production, we can deliver successful customer acquisition, customer communication and collection marketing programs.